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Zoo Atlanta Wins Two AMY Awards
Give So They Stay campaign awarded for
excellence in marketing and public relations
3/12/10 Zoo Atlanta has been honored with two Atlanta Marketer
of the Year (AMY) Awards for the Give So They Stay campaign.
Presented by the Atlanta Chapter of the American Marketing
Association, the AMY Awards recognize excellence and outstanding
performance in results-driven marketing programs.
Zoo Atlanta was a finalist in two categories, General
Advertising and Integrated PR Campaign, and won both honors
during an awards gala hosted on Thursday, March 11, at the Fox
Theatre. Entries were judged on program strategy; tactical
execution; creative artwork and video; audience impact and
achievement of quantifiable results.
“Zoo Atlanta is delighted to have been recognized by the AMY
Awards,” said Marcus E. Margerum, Vice President of Marketing
and Sales. “Give So They Stay was a great example of a team
effort between Zoo Atlanta’s Marketing and Public Relations and
Communications divisions, and these awards exemplify the hard
work and commitment that made the campaign so successful.”
Launched by Zoo Atlanta officials in June 2009, Give So They
Stay ultimately raised over $400,000 in support of keeping giant
pandas in Atlanta. The campaign, managed in part through
creative collaborations with TG Madison and media partner
WXIA-11Alive, generated an overwhelming amount of local,
national and international interest in the Zoo’s giant panda
program.
About Zoo Atlanta
An accredited member of the Association of Zoos and Aquariums
(AZA), Zoo Atlanta inspires value and preservation of wildlife
through a unique mix of education and outdoor family fun. From
well-known native wildlife to critically endangered species on
the brink of extinction, the Zoo offers memorable close
encounters with more than 1,000 animals from around the world.
An all-new carnivore complex, featuring the exciting debut of
two new sun bears, is scheduled to open in summer 2010. Zoo
Atlanta is also the proud home of Xi Lan, the
only giant panda cub born in the U.S. in 2008, and the popular
Boundless Budgies: A Parakeet Adventure, the largest interactive
experience of its kind in the Southeast. Other highlights
include the nation’s largest collection of great apes and a
global center of excellence for the care and reproduction of
vanishing amphibians and reptiles. Zoo Atlanta is open daily
with the exceptions of Thanksgiving and Christmas Day. Keeper
talks, interactive wildlife shows, education programs and
special events run year-round. For more information, call
404.624.WILD or visit zooatlanta.org.
